Tony Oliver's Barbershop
This rebranding strategy was a collaborative approach for Tony Oliver’s Barbershop, a business that resides in Milwaukee, Wisconsin. They needed a new brand to refresh their identity so a logo, business card, website and price chart were created to reflect their new theme. Since young men are paying more attention to their appearance, it was decided that creating a brand to attract this group would create a hip atmosphere to attract a young and modern crowd, which tempt potential customers. In order to reach the refreshed target audience of Tony Oliver’s Babershop, a newspaper advertisment and sidewalk sign were created to entice people to visit the business. The sidewalk sign would be used to display store discounts and welcome customers into the building.