Bring The Islands Home: Senior Project

The purpose of this campaign is to persuade tourists on Caribbean cruise lines to spend their shore time exploring the suggested local shops for the perfect gift. This will provide a richer experience for the returning traveler from their journey with a treasured souvenir, while providing a living for the native artisans on the island. A logo was created to encompass the various components of the campaign. This logo will be found on the website, brochures, advertisements and will be used as an official label to designate it was made by local artists. This logo will be found on official souvenirs and assures tourists their purchase will help support a local craftsmen and therefore make them feel more connected with the vivid and unique Caribbean culture. This challenge will be approached through a coordinated program which includes a website, brochure, and outdoor advertising to reach cruise ship tourists. Since the Virgin Islands are a small landmass, the outdoor advertising has to be handled creatively since they do not have the luxury of expansive advertising templates.