For this project I created the packaging design and custom illustrated a front-of-pack spot graphic to highlight the flavor. I also created eye-catching marketing materials, such as social media ads, billboards, and posters, to effectively communicate Vital Protein's message and values through a cohesive and visually stunning campaign.
The next objective was to generate organic mentions and create buzz around the latest addition to the Collagen Peptides family. The mailer package was sent to top influencers and it comprised of an apron, a mug, an insert card that provided information about the product, and a canister for the recipients to try out.
The goal was to not only introduce the new product to influencers but also encourage them to share their experiences with their audience, generating interest and driving sales.
The goal was to not only introduce the new product to influencers but also encourage them to share their experiences with their audience, generating interest and driving sales.
To add an extra touch of elegance to our celebrity mailer, we collaborated with Chris Ford of ButterLove to create a custom-made smash cake that not only looked stunning but also contained a surprise for the recipient. Inside the cake, the celebrity would discover a canister of our latest decadent product, along with a postcard showcasing its key features.
Our goal was to provide a memorable and luxurious experience for the celebrity, which would leave a lasting impression and encourage them to share their experience with their audience.
Our goal was to provide a memorable and luxurious experience for the celebrity, which would leave a lasting impression and encourage them to share their experience with their audience.
